[Online Marketing Strategy] The Difference Between Strategy & Tactics

[Online Marketing Strategy] The Difference Between Strategy & Tactics

http://CTCmarketing.co.uk Do you have an Online Marketing Strategy or are you operating at the level of ‘tactics’? Not having a solid understanding of the difference between online marketing ‘strategy’ and online marketing ‘tactics’ can mean the difference between ‘success’ and ‘failure’ online.
It’s time to raise your game – and your results!

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eTalks – The Secrets of Food Marketing

eTalks – The Secrets of Food Marketing

Think you aren’t being fooled by advertising tricks?

Take a look at this so-called expert revealing food marketing’s secret weapon.

No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth

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This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth
We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life:
Cast:
Actress: Kate Miles
Crew:
Director: Edward L. Dark
Writer: Stephen Follows
Producer: Lucy Fazey
Executive Producers: Stephen Follows & Edward L Dark
Editor: Rob Garwood
Casting Director: Annelie Powell
Production Designer: Jenny Ray
Graphic Designer: Vincent Chatell
Stage Manager: Gareth Weaver
Costume: Giulia Scrimineri
Camera Operator: Steve Brook-Smith
Camera Operator: Anthony Gurner
Camera Operator: George Simpson
Sound Recordist: Sean Plunkett
Production Assistant: Lauren Allen
On Set Runner: Jessica Zuniga
Speakers and Performers:
Host: Tom Allen
Paleoanthropologist: Ella Murray
Astrophysicist: Ricarda Beckmann
Burlesque Dancer: Scarlette Belle
Shot on Location at: The Yard Theatre in Hackney Wick…

How to Create the Optimal Content Marketing Strategy

How to Create the Optimal Content Marketing Strategy

http://www.fanaticsmedia.com

Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here’s what you’ll learn:

1. What Should People Know About Content Marketing Today?
2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly?
3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing?

One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this.

Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways

Read more: http://www.fanaticsmedia.com/how-to-beef-up-content-marketing-campaigns-in-2016/

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Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://www.fanaticsmedia.com
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Find us on Social Media
Twitter: http://www.twitter.com/markfidelman
LinkedIn: http://www.linkedin.com/fidelman
Websites http://www.fanaticsmedia.com (digital marketing and ecommerce http://www.evolvesinc.com for influencer marketing
Instagram: http://www.instagram.com/markfidelman
Community Link http://www.fanaticsmedia.com/fandamonium
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Your 2017 Online Marketing Strategy

Your 2017 Online Marketing Strategy

Colton Miller (Search Engine Optimization), Caz Bevan(Social Media), and Sani Nielsen (content specialist) come together to discuss the importance of the online marketing trifecta and tips for your 2017 online marketing strategy.…

#1 Online Marketing Strategy to Grow Your Business

#1 Online Marketing Strategy to Grow Your Business

FREE Marketing Cheatsheet: http://bit.ly/1N8jHyA

Don’t make the common marketing plan mistake of just diving right into traffic or email. Instead follow this simple but powerful concept to develop a marketing strategy that will allow you to outperform and outspend all your customers because your marketing strategy covers these 3 items.…

What is Marketing & Brand Strategy ? : Digital Marketing Trends

What is Marketing & Brand Strategy ? : Digital Marketing Trends

What is branding?

As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity.

Then why do certain brands become great brands?

Brands that:
• connect,
• resonate
• and spread like wildfire…

Social Media Branding Strategies Every Business Should Follow
71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation.
Build your own brand using these strategies
1. Choose The Right Networks
It’s very tempting to jump on all social media platform but every social media channel is not the right one for you.
Your job is to find the channel that align with your brand’s image.
If you are a B2B business then channel like Tumblr is not for you.
Tumblr’s primary demographic is teens and people in their early twenties.
A better option would be LinkedIn since it’s a B2B network that attracts business owners.
2. Don’t Overlook Visual Branding
If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users.
You want your branding to be consistent across all channels. This will help people immediately recognize your company
Choose a color palette
Use the same logo/avatar
Filter carefully
Create templates
3. Provide valuable and shareable content
Every single piece of content you share should support your brand image.
Figure out which content is most likely to gain visibility on your social networks. Don’t be afraid to use visual content. Articles with images receive 94 percent more views.
4. Connect With Influencers
A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers.
Influencer marketing allows you to piggyback off the audience that established people in your industry have already built

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Digital Marketing Strategy…

6 Essential Elements for a Successful Digital Marketing Strategy

6 Essential Elements for a Successful Digital Marketing Strategy

WSI Digital Marketing Video Series – In today’s crowded digital marketplace, it’s becoming harder than ever to stand out amongst the sea of competitors – and with so many online advertising options, what is the best use of your marketing budget?

The key is to develop a customer focused digital marketing strategy. Here are 6 essential elements of a digital marketing plan which will help you stand out from the crowd.…

eCommerce Guerrilla Marketing Strategy: How to Get Sales via Facebook Adwords Pinterest

eCommerce Guerrilla Marketing Strategy: How to Get Sales via Facebook Adwords Pinterest

see http://sparkah.com/marketing for help crafting your internet marketing strategy. You might be surprised to see why the most popular marketing efforts everybody uses today just fails. There’s a very simple reason why your marketing isn’t working. And applying correct internet guerrilla marketing strategy to your ecommerce website is what will finally get you more sales conversions from Facebook, Adwords, and Pinterest…