Video Marketing Strategy | C3 2017 | Mark McMaster

Video Marketing Strategy | C3 2017 | Mark McMaster

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Cutting Through the Content Clutter: Engaging Video Content Marketing
Mark McMaster, YouTube

Looking for a comprehensive guide to video marketing strategy? Look no further. As head of Global Brand & Video Go-to-Market Strategy at Google, Mark McMaster knows a thing or two about YouTube optimization.

Take a deep dive on trends in video marketing strategy as seen on YouTube. Get detailed insights into video consumption trends. Explore the challenges and opportunities for content in a mobile-primary, multi-screen world. Learn more than you knew existed about youtube optimization. Understand how to measure the value of video engagement and decode disparate video metrics, so you can build a comprehensive, winning video marketing strategy.

The heart of YouTube optimization, according to Mark, is the A-B-C-D approach: Attract, Brand, Connect, and Direct. Attract people to your content, brand what you make (not too much or too little), form a connection that sustains viewership, and direct people somewhere after they’ve consumed your content. If you can do that, you’ve got a winning video marketing strategy.

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