YouTube Strategy for 2018 — 3 Tips

YouTube Strategy for 2018 — 3 Tips

3 tips on creating a YouTube Strategy and how to make a YouTube plan for 2018. ***** To learn more about the holiday “Grow with Video Live” special click here:

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About This Video:
In this video Sean Cannell from Think Media shares tips for on creating a YouTube Strategy for 2018 and youtube strategy marketing. If you want to create a youtube strategy for businesses or for building your personal brand, check out these tips. Creating a Youtube success strategy and game plan will help you go further faster in 2018. Grow with Video is a live training that will also be recorded. It will help with youtube goal setting and how to make a youtube plan. Go to…

CPA & Affiliate Marketing Beginner Training Case Study! Step By Step Strategy To Make Money Online

CPA & Affiliate Marketing Beginner Training Case Study! Step By Step Strategy To Make Money Online

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Video Marketing Strategy | C3 2017 | Mark McMaster

Video Marketing Strategy | C3 2017 | Mark McMaster

Jump in — grab your tickets to C3 2018 now. |
Cutting Through the Content Clutter: Engaging Video Content Marketing
Mark McMaster, YouTube

Looking for a comprehensive guide to video marketing strategy? Look no further. As head of Global Brand & Video Go-to-Market Strategy at Google, Mark McMaster knows a thing or two about YouTube optimization.

Take a deep dive on trends in video marketing strategy as seen on YouTube. Get detailed insights into video consumption trends. Explore the challenges and opportunities for content in a mobile-primary, multi-screen world. Learn more than you knew existed about youtube optimization. Understand how to measure the value of video engagement and decode disparate video metrics, so you can build a comprehensive, winning video marketing strategy.

The heart of YouTube optimization, according to Mark, is the A-B-C-D approach: Attract, Brand, Connect, and Direct. Attract people to your content, brand what you make (not too much or too little), form a connection that sustains viewership, and direct people somewhere after they’ve consumed your content. If you can do that, you’ve got a winning video marketing strategy.

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Low Cost Marketing Strategy For Cleaning Businesses

Low Cost Marketing Strategy For Cleaning Businesses

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How To Create A Content Strategy For Your Content Marketing

How To Create A Content Strategy For Your Content Marketing

Creating a content marketing strategy can be an incredibly difficult process, especially if you’re unsure of you you’re targeting, or what you’re trying to achieve. An effective content strategy is an invaluable resource, helping to structure and drive your content campaign.

In this video, James explains everything you need to know about creating a winning content marketing strategy, and how you can go about putting together a plan that works for your business.

Target Audience
Firstly, James explains the importance of understanding your target audience. Whilst there are countless methods of targeting the right audience, a few highlights James includes are creating buyer personas and utilising data from Google Analytics.

You can use tools like YouGov Profiler: to gain a clearer view of your audience’s interests, likes and habits, and apply this information to different stages throughout your buying cycle. You can also pull audience reports from Google Analytics, which provide valuable key demographic data, including location and the sites your audience are also visiting.

Building Goals
Now you understand who it is you’re going to be aiming your content towards, you can formulate worthwhile goals and objectives for your content marketing campaign. These goals will vary depending on your own business values and marketing plans, as well who you’re trying to reach with your work.

Your content marketing goals could be targeted towards gaining more followers, increasing traffic, boosting social shares or driving conversions; it will all depend on your business’ needs. Whichever goal you select, you’ll then need to formulate objectives to help you achieve them. You goal is what you’re aiming for; your objective is how you’ll get there. The video above contains plenty of information on relevant objectives which you can set to help you achieve the goals you’ve set.

Social Media
James also explains the importance of establishing social profiles on popular social media platforms, in order to further build your brand, and boost your content promotion efforts.

During this process, it’s also worthwhile searching for industry relevant websites, such as forums and blogs, which will allow you to gain an overview of current attitudes, opinions and issues related to your business. By engaging with key users and influencers on social and sites such as these, you can begin to build a loyal group of followers with an active interest in your brand.

Content Audit
Before you begin creating a new plan, it’s necessary to take a look back, and carry out an in depth content audit to determine what has worked, and what has failed, in the past. As part of this, you’ll also want to carry out a competitor content analysis on three or four of your key competitors, in order to get a better idea of what your competition are doing to gain traction.

Details on how to perform both these audits are revealed at length in the video above, where James also explains how you can use tools like Google Trends and Google Analytics to get a better understanding of your previous campaigns. These techniques should provide you with enough information to formulate new ideas.

Editorial Calendar
An editorial calendar is paramount to your campaign’s success. It will allow you to plot what should be created when, and give you a better idea of the activities you need to carry out to stay relevant and up to date.

Promotion and Measurement
Finally, James explains how you can successfully promote your content using the contacts you’ve established, and measure this success against the goals you’ve set.

Watch the video above for the full details, but for more information on planning winning content marketing campaigns, download our complete guide today:
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5 Affiliate Marketing Tips For Beginners 2018

5 Affiliate Marketing Tips For Beginners 2018

In this video I share my 5 affiliate marketing tips for beginners and these tips are evergreen! If you apply these tips in your business and do them consistently (not just here and there), you’ll see a massive shift in your business.

Let me know any questions below!

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The Best Real Estate Marketing Strategy – 5 Rules for Exponential Growth

The Best Real Estate Marketing Strategy – 5 Rules for Exponential Growth

In real estate, the essence of marketing is all about the math and setting appointments is the game.

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2018 Music Marketing Strategy

2018 Music Marketing Strategy

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