Session 1 – Understanding Marketing and Marketing Strategy

Your business can’t afford not to understand…

What marketing is, and how marketing strategy is designed. Having a better understanding will help you make better choices, and ultimately help you reach the goals you have set for your business.

To kick off what will ultimately be a series called, “The Fundamentals of Online Marketing”, where I interview one of the worlds leading experts on the subject of online marketing, Ammon Johns ( ), I will be asking Ammon to help us better understand what marketing actually is, and why designing a marketing strategy should come before you select your tactics.

*Why Attend?*

I decided to create this series to help combat some of the misinformation that leads to so much misunderstanding. I see too many small business say they don’t need marketing because they don’t really understand what marketing is. 

On the flip side, I see way too many businesses jump head first into marketing tactics before they have carefully defined what their actual strategy is. What happens is the business doesn’t grow, and a lot of the owners time and money is wasted.

– Marketing Defined
– Strategy Defined
– Strategy vs Tactics
– Where to Begin

We look forward to having you join us for this session. I think it is going to prove to be a great first session to kick off a very useful series on the fundamentals of online marketing.

Thanks to Craig Burton for designing some graphics around my massively sized head. Takes a real design genius to accommodate proportions of that magnitude. 😉