7 Reasons Why Your Website’s Promotion Is Super Important
Website promotion is an extremely popular concept in today’s business environment. Nowadays, most offline businesses are turning their attention towards the online space. Having a professional website that represents your brand or business is the best way to start with the right foot in today’s marketplace. Don’t forget to make your website mobile-friendly. Check an interview with Brand24’s designer, David Tkocz discussing web design and ways to promote your website.
If we’re talking about an online business, it’s obvious that a website is necessary. But how is your website going to make an impact? After all, you are competing with millions of other web masters that are trying to secure a profitable position in the existing marketplace.
Promoting a website is not difficult, but it isn’t dead simple either. We could state that website promotion is a complex activity which creates a lot of unpredictable variables, especially because you have to rank in various search engines. When you expect something to turn out just fine, you soon realize that everything went extremely wrong.
Today, we’ll take a short look at a few of the popular website promotion strategies. In addition, we’ll analyze the reasons why social media platforms are absolutely critical for your website promotion.
Popular Website Promotion Tips & Strategies
There are so many strategies and approaches; the smartest thing to do is to figure out which of the online promotion strategies will suit your business best, and which could bring the biggest potential and benefits.
To effectively promote your website and drive more website traffic, you need to reach your target audience. That’s one of the most important promotion tips — you need to reach people who find your messaging helpful.
Search Engine Optimization
SEO – search engine optimization is an amazing source of organic traffic. If you manage to reach the first page of any search engine (Google, Yahoo), you can really expect to have lots of visitors and sales. Besides that, everything’s passive once you establish your ranking positions.
Neal Taparia, founder of card game site Solitaired explains, “When users consistently see your brand when they search relevant terms, they begin to recognize you and trust you more. Moreover, you can continue to acquire users at a low cost. SEO has been instrumental in helping us build a strong brand for our solitaire games.”
Positioning in search engines is one of the most scalable ways of website promotion. Once you rank on high positions in major search engines, your audience will stumble across your website every time they search for a specific solution.
To make your page more SEO competitive, you should remember a few best practices.
Firstly, invest in the guest blogging. Guest blogging on reputable websites will build brand awareness and let you share your expertise with other people. Moreover, the number of websites link will increase. That trick will establish your domain authority and help you rank faster.
The SEO tactics you implement for Google will work on other search engines as well. Before you start creating content, perform keyword research. Discover a topic you’d like to cover in your own blog post. Target keywords that have high intent with your users.
To do that, you need to identify the pain points your solution is tackling. By becoming an industry expert, you will boost your online presence and, ultimately, generate new leads.
Google Ads
There are a lot of advertising options around the web. The most popular one is Google’s advertising platform (Google Ads), followed by Bing’s Ads. Let’s not forget about social media paid advertising options, but we’ll get into that later. With paid advertising, you’ll be able to directly refer your ads’ viewers to your website.
Google ads give you a unique opportunity to present your offer on the first position of Google search results. Ranking in the top positions for Google is one of the best ways to promote your website.
Social media
As previously mentioned, social media promotion is one of the top ways to improve your brand’s awareness and drive traffic to your website. A successful social media marketing example would be Dacia.
They’re using Facebook’s boosted posts option in order to improve their brand awareness and increase the sales. Note down everything that you believe is relevant to your business.
Every online business needs a Facebook Page. This feature is especially useful for local businesses where you can add your business information, such as address or opening time. You can promote your website via Facebook or provide your users with other useful information.
Also, check a guide to creating an awesome brand!
Email marketing
Email marketing is a great way to drive traffic yo your website. Unlike search engine optimization or Google Ads, email is a completely independent medium. You decide what and when you are going to send to your audience.
Try sending out pieces of content your audience will find useful and interesting. You encourage readers to visit your website, or download interesting content. That’s a very useful promotion tactic — you show value of your solution to your audience and gain visibility in exchange.
7 Critical Reasons to Use Social Media for Website Promotion
If you’re not yet convinced by the fact that every serious business already has a social media presence, let’s talk about the main reasons for which social media could prove to be a goldmine for your business.