Building Your Brand with Content – Top Online Marketing Strategies – Grow Smart Marketing
Top Online Marketing Strategies for Small Businesses
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on.
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But if content marketing is so effective for branding, how come a lot of small and medium-sized businesses are struggling in building their brand through content? What challenges do business owners like you face and what can you do to overcome them?
Brand Awareness: Top Content Marketing Goal
It’s important to first understand the link between content marketing and branding. By now, many marketers – probably your competition included – have already realized the power of content when it comes to boosting brands. According to a study by the Content Marketing Institute (CMI) and Marketing Profs, the No. 1 reason why organizations use content marketing is to raise brand awareness. Some 79% of marketers surveyed said so.
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Other goals that scored high in the survey are customer acquisition (71%), customer retention / loyalty (65%), engagement (64%), and website traffic (62%). However, brand awareness is the only goal that nearly broke the 80% mark. Obviously, today’s businesses want to improve their branding online and are using content to make it happen.
Content Improves Branding, Website Traffic & Sales
Now if branding is the top priority for content marketers, how then do they measure success? Still according to the CMI and MarketingProfs research, majority of marketers cite web traffic as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on website (46%), and direct sales (44%), among others.
Indeed, the right mix of content marketing that boosts your brand will result to more traffic, engagement, shares and sales.
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Top Online Marketing Strategies